1. Unlearning to Innovate
- Author
-
Hughes, Jonathan, Wadd, Jessica, and Roberts, Drew
- Subjects
General Electric Co. -- Forecasts and trends ,Procter & Gamble Co. -- Forecasts and trends ,Soap and cleaning agents industry -- Forecasts and trends ,Electrical equipment and supplies industry -- Forecasts and trends ,Market trend/market analysis ,Business, general ,Business ,Business, international - Abstract
The literature on innovation in business is extensive--but not just because of its importance. The significant attention innovation attracts stems partly from the fact that most organizations struggle to successfully [...]
- Published
- 2024